HarperCollins Childrens Books will publish a new book series aimed to tweens ages 8-12 years old. Companies will have a chance to sponsor the books in the series. The payoff is their products will be in front of a new generation of consumers. If you think you have a problem now with your tweens begging for those name brand products, have no fear, help has arrived.
Let’s make consumerism even more of a problem for girls, so they grow up into women who measure themselves and others by what they have or have not. Is the almighty dollar that much more important than the well-being of kids?
Things women think about at…ahem…my age…and really shouldn’t have to.